Put Your Brand In the Game.

A League That Created Attention, Participation and Memorable Moments

Season 1 demonstrated the potential of combining competitive cricket with digital content and a live event experience.

These are league-reported Season 1 figures supplied by GPL. Social media views are not the same as unique people reached, and views do not independently establish sponsor recall, leads, or sales. Grand finale attendance should be understood as the reported event attendance figure.

What These Numbers Mean for Sponsors

36 teams create multiple team-level brand association opportunities. Depending on the agreed package, sponsors may explore relevant team partnerships rather than relying solely on a single league-wide placement.

800+ players create a participant community. Players and teams can provide opportunities for approved content, event participation, and brand engagement.

30M+ reported views demonstrate digital content potential. The season's reported views show the scale of online activity around GPL content, although individual sponsor exposure varies by placement and distribution.

1,800+ creatives and reels demonstrate a content-led format. Sports moments can create material for approved brand storytelling, social media communication, and post-event marketing.

3,000+ reported finale attendees demonstrate a live event opportunity. Depending on the selected sponsorship package, brands may explore physical visibility and direct audience engagement at designated events.

The opportunity for Season 2 is to use these foundations to build clearer sponsor deliverables, stronger content planning, and more structured brand activation.

1. Build Brand Visibility Beyond Traditional Advertising

Digital advertisements compete with countless messages. A sporting event offers a different context: people are following teams, celebrating performances, and sharing moments.

Through approved sponsorship placements, your brand may appear across relevant league communications, event materials, team assets, or promotional content.

Depending on the selected package and confirmed inventory, opportunities may include:

• Approved logo placement on designated event branding.
• Branding on eligible team apparel or other assets.
• Recognition across official sponsor communications.
• Branding at approved match venues and event backdrops.
• Sponsor mentions in designated announcements or promotional content.

The objective is not simply to display your logo. It is to establish a consistent association between your brand and the GPL experience.

2. Reach an Audience Connected to Business and Cricket

GPL combines organised cricket with participation from professionals, entrepreneurs, business owners, and cricket enthusiasts.

For brands targeting business communities, this can create opportunities to build familiarity and initiate conversations in a shared environment.

Depending on your audience and sponsorship package, the league may be relevant for businesses looking to connect with:

• Business owners and entrepreneurs.
• Corporate professionals and teams.
• Local and regional customers.
• Cricket enthusiasts and participating communities.
• Potential business partners and professional networks.

GPL does not guarantee access to specific decision-makers or a defined customer demographic. Sponsors should select opportunities based on their actual target audience and the inventory confirmed by the league.

3. Turn Match Moments into Brand Stories

Cricket naturally creates stories: team introductions, player performances, close finishes, celebrations, and the final trophy moment.

These moments can give sponsors relevant ways to communicate their brand message through approved content.

Potential formats include:

• Sponsored match highlights.
• Player or team features.
• Match-result creatives.
• Approved player-of-the-match or performance features.
• Sponsor announcements and partnership posts.
• Behind-the-scenes content and event photographs.
• Tournament milestone and finale content.

Availability and placement depend on the package, content schedule, sponsor category, and league approval.

Why it matters: a brand can be associated with an experience people are already interested in, rather than appearing as an unrelated interruption.

4. Create Opportunities for Business Networking

A sponsorship can be more than a marketing placement. It can also provide a reason for businesses to start conversations.

GPL's team-based and event-led environment can create opportunities to explore partnerships, introduce your business, and build relationships with participating organisations and other sponsors.

Depending on the arrangement, potential activities may include:

• Business introductions and networking.
• Approved sponsor meetings or event participation.
• Product or service demonstrations.
• Business collaborations with relevant partners.
• Customer engagement at designated venues.

These are potential commercial opportunities, not guaranteed business leads or contracts. Any hospitality, access, or networking benefits must be expressly included in the selected sponsorship agreement.

5. Bring Your Product or Service Closer to Customers

For some businesses, visibility alone is not enough. They want potential customers to understand what they offer.

Where venue rules and sponsorship permissions allow, brands may explore approved activation formats such as promotional stalls, product displays, demonstrations, samples, competitions, or interactive experiences.

For example:

• A food brand could explore an approved sampling activity.
• A fitness brand could explore a sports-performance activation.
• A technology company could demonstrate an approved product or service.
• A real estate brand could explore a permitted information or engagement zone.
• A consumer brand could develop an event-specific engagement concept.

All activities require confirmation of venue availability, operational feasibility, category exclusivity, and the applicable sponsorship terms.

6. Generate Content Your Brand Can Use Beyond Match Day

A sponsorship can potentially produce more than event-day visibility.

Subject to the package and content rights, approved photographs, videos, interviews, team moments, and event assets may support future marketing across your company's channels.

Potential uses include:

• LinkedIn and corporate communications.
• Instagram and Facebook content.
• Brand partnership announcements.
• Employer branding and internal communication.
• Company website and campaign pages.
• Event recaps and partnership reports.

The rights to reuse footage, photographs, logos, and other content must be confirmed in the sponsorship agreement. Content production, delivery timelines, and the number of assets should be specified rather than assumed.

7. Strengthen Brand Association Through Sport

Cricket carries familiar themes of teamwork, preparation, leadership, discipline, resilience, and performance.

A brand that supports sport can tell a story about the values it wants to communicate. For a business, this can complement its wider marketing narrative and community engagement.

The association is most effective when the sponsorship aligns with the brand's audience and values, rather than being selected only for logo exposure.

8. Explore Different Levels of Participation

Not every business needs a title sponsorship.

A growing company may prefer a targeted digital partnership, while an established brand may want a larger presence across the league. A local business might prioritise a permitted venue activation or team association.

GPL can discuss sponsorship opportunities based on availability, commercial objectives, category restrictions, and the rights that can be offered for Season 2.

GPL Season 1 brought together sponsors and partners from multiple business categories.

The reported partner ecosystem included:

• Title Sponsor: Skymarx India
• Real Estate and Development: Pareena Group, BST Developers
• Healthcare and Wellness: Medanta, Volini, Revital, KDS Diet, The Fitfood
• Sports and Recreation: PlayR, Sports Pro
• Security and Professional Services: SRT Security, Foster Assurance
• Digital, Creative and Event Support: Gravi Digital, UN Events
• Food, Hospitality and Lifestyle: Homely Delight, Alcabrew
• Other Brand and Business Partners: Dropewise, Golden Circle, Power Play, Theems Playwood, En Primo, Goldwin LED

The list reflects the Season 1 partner names supplied by the league and should be verified against the official sponsor records before publication. Sponsor category labels are descriptive and do not imply a particular contractual benefit.

What This Shows Prospective Sponsors

GPL provides a setting in which brands from different sectors can explore sports-related visibility and partnership opportunities.

The right sponsorship depends on the business's objectives. A consumer-facing company may value content and brand recognition, a B2B company may prioritise relevant business relationships, and a local business may prefer an approved activation or team-level partnership.

GPL Season 2 offers an opportunity to discuss which format best fits your brand.

The following are potential partnership formats to discuss with the GPL sponsorship team. Final availability, pricing, benefits, and deliverables must be confirmed in the official sponsorship prospectus.

Title Sponsorship

For brands seeking a prominent association with the league.

Potential benefits, subject to contract, may include:

• Association with the league's title or presenting designation.
• Prominent approved branding across designated league materials.
• Inclusion in agreed promotional announcements.
• Selected digital and event branding opportunities.
• Approved participation in key league communications and ceremonies.

Title rights are subject to availability and the rights already committed to existing partners.

Associate or Official Partner

For brands seeking a visible association without taking the title sponsorship position.

Potential opportunities may include:

• Recognition as an official partner.
• Approved logo placement on designated materials.
• Inclusion in selected sponsor announcements.
• Agreed digital content and event recognition.
• Category-specific association, where available.

Team Sponsorship

For brands that want to associate with a specific participating team.

Potential opportunities may include:

• Approved team jersey or apparel branding.
• Team-related digital promotions.
• Selected team announcements and content.
• Permitted match-day branding or activation.
• Association with the team's sporting journey.

Team-level benefits depend on the rights granted to the team owner and GPL's sponsor-category policies. They must be agreed before a sponsor commits.

Digital and Content Partnership

For businesses focused on online brand awareness and content association.

Potential opportunities may include:

• Sponsor-branded content formats.
• Approved highlights or team-feature association.
• Selected promotional posts and announcements.
• Agreed logo placements on digital assets.
• Content-performance reporting where the relevant data is available.

Posting frequency, impressions, views, reach, and other deliverables must be defined in the package. No specific result should be assumed without written confirmation.

Awards and Special-Moment Sponsorship

For brands interested in association with key sporting moments.

Potential opportunities may include sponsorship of designated awards, approved presentation moments, or selected match features.

These formats can connect a brand with player recognition and memorable tournament experiences, subject to the league's available inventory.

On-Ground Activation Partnership

For brands seeking direct engagement at designated events.

Potential opportunities may include approved promotional stalls, displays, demonstrations, sampling, or interactive brand activities.

All activation rights depend on venue rules, logistics, safety requirements, sponsor-category restrictions, and written approval.

Custom Sponsorship

If your business has a specific objective, GPL can discuss a tailored partnership concept.

For example, a brand may be interested in combining digital content, approved venue visibility, and a team association. Any custom proposal will depend on feasibility, inventory availability, and mutually agreed terms.

Real Estate and Infrastructure

Explore brand association with cricket and the business community through approved league or team partnerships.

Healthcare and Wellness

Explore relevant engagement around fitness, active lifestyles, and sporting participation, subject to applicable advertising and sponsorship rules.

Technology and B2B Services

Use an approved sponsorship to build brand familiarity, tell your company's story, and explore professional networking opportunities.

Food, Beverage and Hospitality

Explore suitable, permitted event activations, product experiences, or approved digital content partnerships.

Automobile and Lifestyle Brands

Consider team associations, approved event presence, or brand storytelling around competition and performance.

Education, Training and Professional Services

Explore partnerships that align with your target audience and business objectives.

Consumer Brands and Local Businesses

Consider a proportionate sponsorship format focused on relevant visibility, approved content, or direct audience engagement.

Every category is subject to GPL's existing commitments, event policies, and applicable laws.

A useful sponsorship agreement starts with a clear objective.

Before selecting a package, identify what success means for your brand.

Where data is available, GPL and the sponsor can agree on a post-event report covering the deliverables completed and relevant performance metrics.

These metrics can help sponsors assess their participation, but views, impressions, and engagement alone do not establish sales or return on investment.

Step 1: Tell Us About Your Brand

Share your company name, industry, website, target audience, and marketing objectives.

Step 2: Choose Your Sponsorship Objective

Let us know whether you are primarily interested in brand visibility, digital content, team sponsorship, event activation, networking, or a combination of these.

Step 3: Request the Official Prospectus

Review the available packages, investment levels, inventory, category restrictions, inclusions, exclusions, and payment terms.

Step 4: Discuss the Right Partnership

The GPL team can discuss available opportunities and the deliverables relevant to your business objectives.

Step 5: Confirm the Agreement

Proceed once the benefits, branding rights, deliverables, schedule, payment terms, content rights, and responsibilities have been documented in writing.

Step 6: Activate and Review

Coordinate the approved campaign or event activities and review the deliverables and performance data available after the event.

Why should my company sponsor Gurugram Premier League?

GPL offers potential opportunities to associate your brand with organised cricket, participating teams, event experiences, digital content, and business networking. The most suitable package depends on your target audience and marketing objectives.

What did sponsors gain from Season 1?

Season 1 featured a title sponsor and partners from several business categories. The league reported 36 participating teams, 800+ players, 30 million+ social media views, 1,800+ creatives and reels, and 3,000+ grand finale attendees. These figures describe the league's reported activity, not guaranteed exposure or business results for each sponsor.

Will my brand be featured on jerseys and social media?

Potentially, depending on the selected package and the rights available. Jersey placement, official posts, digital features, and other benefits should be confirmed in writing before payment.

Can I sponsor a particular team instead of the entire league?

Team sponsorship may be an option, subject to the team's commercial rights, GPL's approval, and any applicable category restrictions.

Can sponsorship help generate leads and sales?

Sponsorship can create opportunities for brand awareness, audience engagement, and business conversations. Actual leads and sales depend on the offer, audience fit, activation, follow-up, and other factors. GPL does not guarantee commercial results.

Can I propose a custom sponsorship package?

You can share your objectives and proposed activation. GPL can assess whether a tailored arrangement is feasible and available.

How can I get sponsorship pricing and benefits?

Submit the sponsorship enquiry form to request the official prospectus and discuss available packages, fees, deliverables, and terms.